Alok Shende, Director Technology, Frost and Sullivan, who has been following the Indian telecom market religiously for many years rubbishes the claims that IPTV is the next big thing for Indian telcos and finds all the hype around IPTV as misplaced.

“Vendors will be talking very high about the service, obviously they want to push their products and then wash their hands. Majority of service providers have made large investments but are going slow for the simple reason that they don’t see valuable ROI coming through” says Shende.

In an interaction with me Alok Shende delves at the reasons as why IPTV will stutter in India.

CIOL: There has been lot of talk in the market regarding IPTV with all the major service providers jumping the IPTV bandwagon. Do you see revenue potential for telecos in a service like IPTV market?Read More on Excitement around IPTV is misplaced